Why do keyword research?
1. Because people use kewword to find the solution they need
. SE always wants to show the best result
3. You should know what kind of keyword is being searched more
4. The main reason is that keyword research tools help you to know what is being searched and what is not being searched on the web.
There are many types of tools for keyword research. Among them are wordtracker, keyword discovery, google adwords etc.
Most people use google adwords - it's very fast and free to use.
Keyword Research Rules:
In fact, there are no hard and fast rules, there are many paid tools available in the market, with which you can easily select the right keyword. But
Since we will not use those paid tools, we should know the basic procedure of keyword research. Keyword
There are 6 things to consider during research
1. Brainstorming is thinking about
my target market and any keyword on that topic and noticing whether I want to compete locally, not within the country, or with the rest of the world. Is there any link between my target market, gender, age, income of that country, if there is, then how can it affect my desired keyword. For example: if you have a furniture store in only one district then your keyword may be "Khulna Furniture" and if you have an organization like Otobi then you have to think in the context of Bangladesh.
The more you can do for proper keyword selection, the more you can target your customer, sales people, friend
and relatives can ask which word they would like to search for. It may not match the technical terms you are considering. You can visit various online forums / blogs related to your topic. You visit your competitors' website to get an idea of what they are doing, what kind of keyword they are using, etc. Then write down your ideas on a piece of paper.
2. Divide the
keywords according to different topics . Create more than one keyword set according to your product or service. Many times it may not be possible to do this step correctly, because unless you are doing keyword research, you will not know what kind of search term others are using. So many times this step is done even before research. When the way is advantageous.
3. to research
keyword research keyword research tools you can use to.
Choose a seed phrase in any category.
Or if you have a website, you can enter your desired url directly in google keyword research tool.
4. Compile
Now compile Export spreadsheet from keyword research tools.
If necessary, you can re-categorize the keywords
5. You
can delete any non-relevant phrases while the spreadsheet is open.
Exclude keywords whose search count is low. In this case, you must be careful. Ask your client if needed.
. Determine Competitiveness
Here you have to decide whether you want more competition or less. Each phrase has a different competitiveness. Now if you are all running after that phrase, it will be difficult for you to achieve the target if you follow it. So you have to fix the keyword from which the necessary visitors can be found, again there will be less competition.
According to Competitiveness, phrases can be divided into 3 parts:
- highly competitive
- fairly competitive
- non-competitive
. Select the right keyword
Once these steps are completed, you can easily choose your keyword. When choosing a keyword, keep in mind the following
:
- number of searches
- relevancy to your web site (whether relevant to the website)
- competitiveness level
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